It might seem that the marketing industry moves faster than the speed of light at times. It’s true, one of the biggest challenges in working in digital marketing (or any other tech-orienteda field) is that things change by the hour.
That’s why it’s critically important to stay up to date on trends in the ecommerce and marketing industry. And one of the best ways to predict where we’re going is to look at where we’ve been.
Today, I’ve brought in the biggest digital and omnichannel marketing experts who have weighed in on where omnichannel marketing will go next .
Each expert was asked three main questions:
- What’s the biggest benefit omnichannel marketing can offer online brands?
- What omnichannel trend do you find most exciting?
- Where do you think omnichannel marketing will go in 2021?
Let’s dive into what insights these omnichannel experts have to offer!
Rytis Lauris, CEO & Co-Founder of Omnisend
Rytis Lauris is the charismatic CEO and Co-Founder of Omnisend, omnichannel marketing automation platform built for ecommerce. With a mind seemingly crafted for business and an eye to the future, Rytis has gained notoriety within the ecommerce community for his insights on omnichannel and the future of ecommerce.
Rytis is far from working with Omnisend in a silo- he’s been featured across the web wherever omnichannel is mentioned. Whether it’s in high-profile podcasts, or exclusive interviews, Rytis seems to be omni-present in the omnichannel world.
Today, Rytis has his hands full managing the fastest growing marketing automation platform in the industry, keeping this innovating tool on the absolute cutting edge of what technology can offer in terms of omnichannel marketing.
When we asked Rytis what the biggest benefit omnichannel marketing could offer online brands, he said:
When asked about omnichannel trends, Rytis focused on customer centricity:
Finally, Rytis told us where he felt omnichannel marketing was going in 2021:
Sam Hurley, Managing Director & Founder of OPTIM-EYEZ
You can’t have a list about digital marketing experts without mentioning Sam Hurley. Dubbed the “Nicest person on the internet,” his achievements are notable as he climbed the ranks in just 15 months from no one to the biggest digital marketing influencer worldwide.
And he did it all without a website.
Sam’s insights can be found in nearly every corner of the digital marketing sphere, as his expertise has been featured on Forbes, Entrepreneur, The Next Web, and many others. This is a person who always has value to add wherever he goes.
Today, Sam runs a personal brand consulting firm called OPTIM-EYEZ , where he offers guest blogging, PR services, mentoring, and a full suite of digital marketing services to help boost your brand.
We asked Sam what omnichannel marketing could offer to online brands:
When asked where he felt omnichannel marketing was going in 2021, he had this insight:
Ezra Firestone, CEO of Smart Market
Ezra Firestone is the CEO of Smart Marketer , but his CV counts a myriad of other successful businesses he’s pioneered. In 2007, he launched his first ecommerce store and went from that small store to running multiple million-dollar businesses. After launching two successful ecommerce sites, he decided to start yet another business sharing his ecommerce expertise with the world.
And thus, in 2013, Smart Marketer was born. Smart Marketer aims to contribute resources and know-how to the ecommerce community through high-value weekly content: blogs, email courses, and Facebook Live broadcasts. Smart Marketer is a premium ecommerce consulting brand that is dedicated to see their customers succeed in the industry.
With all this expertise, it’s only logical that we ask Ezra about his thoughts on the omnichannel phenomenon, and how it will impact ecommerce.
When asked about what benefits omnichannel marketing could bring to ecommerce, Ezra was succinct, and right to the point:
His favorite omnichannel trend happening right now:
The human touch is certainly an area where Ezra is a personal expert. Much of his content around Smart Marketer is focused on how to balance the entrepreneur drive with real life (without the burn out).
When asked about the future, Ezra has a positive outlook for ecommerce brands:
Chloë Thomas, Founder of eCommerce MasterPlan
Chloë is the mastermind behind eCommerce MasterPlan , ecommerce community and knowledge hub where online merchants can go for advice and insight from experts spanning across the globe.
Launched in 2012, eCommerce MasterPlan seeks to arm online merchants with the tools they need to succeed, no matter their niche or target audience. Offering books, coaching, events, podcasts, and a plethora of other valuable resources, Chloë is a veritable expert in this booming industry.
Chloë gave us interesting insight into what brands can achieve with omnichannel marketing:
Her favorite omnichannel marketing trend:
Where Chloë thinks omnichannel marketing is going in 2021:
Branden Moskwa, Founder of Nadimo
When I need an expert about anything related to ecommerce, Branden Moskwa is typically my go-to guy. Ever on the pulse of the latest thing to hit the ecommerce industry, Branden has dedicated his career to improving the industry as a whole.
This is the primary reason he founded Nadimo in 2014, helping entrepreneurs sell better by optimizing their ecommerce stores from A to Z. His specialty? Bringing in real innovation into the mix, whether he’s consulting, interviewing, or writing. You can always expect Branden to know about the next big thing before it becomes a thing.
According to Oracle, Branden is a Top Player, to IBM, he’s one of the Brightest Minds of ecommerce, to SAP he’s one of 14 of the world’s leading IoT and consumer product industry experts. To us? A top ecommerce expert worthy to be followed closely for great insight into everything business and ecommerce.
As Branden always has a great vision of marketing, we asked him what benefits omnichannel marketing could bring ecommerce companies:
When we asked him what was exciting about omnichannel marketing, he couldn’t tell us enough:
For Branden, the future of omnichannel marketing only goes up from here:
Mollie Woolnough-Rai, Content Marketing Executive for LoyaltyLion
If there’s any one expert on this list who is completely customer-centric, it’s Mollie Woolnough-Rai of LoyaltyLion . Mollie is also quite the expert on everything marketing, having devoted her career to both B2C and B2B ecommerce marketing across content strategy, digital marketing, and PR niches.
Currently the Content Marketing Executive at LoyaltyLion, she dedicates her marketing knowledge to teaching online merchants how to create long-lasting relationships with their customers.
As omnichannel marketing is customer centricity, we wanted her take on what omnichannel marketing has to offer the ecommerce industry:
When we asked her which omnichannel trend was the most exciting, she had this to say:
The customer-focused view is a unique one for the omnichannel industry, so when asked where omnichannel marketing would go in 2021, Mollie said:
Raúl Galera , Partner Manager for ReferralCandy & CandyBar
When it comes to ecommerce referrals and customer loyalty, Raúl Galera is your resident expert. Partner Manager for
ReferralCandy
and their loyalty software for brick and mortar stores
CandyBar
, Raúl has a career-long focus on the latest technological innovations in the ecommerce world.
Today at ReferralCandy, Raúl helps ecommerce brands capitalize on the most powerful form of marketing: word-of-mouth marketing.
By powering ecommerce referrals, Raúl helps brands focus on not only their own customer experience, but also extending that experience to their friends and families, ultimately lowering customer acquisition costs for ecommerce brands across the globe.
With such expertise in customer experience, we thought Raúl would be a perfect expert to lend us insight on the biggest benefits omnichannel marketing had to offer:
When asked about his most exciting omnichannel trend, Raúl said this:
According to Raúl, the future of omnichannel marketing will depend on the brands that adopt it:
Mike Glover , Content Editor for Veeqo
Mike Glover has had an interesting career, dedicated to improving the fitness of his customers, and then of their businesses. Today, Mike is a marketing expert focused on content creation for multichannel inventory management software Veeqo.
At Veeqo , he educates omnichannel retailers on managing their orders, shipping, and inventory stock across every channel they sell from. Whether a merchant is selling on Amazon, their own native store, or any other platform, their inventory will be updated in real time across those channels.
Mike is an expert in omnichannel customer experience in working with Veeqo- and knowing the logistics end of it gives him a unique perspective into what omnichannel marketing can bring to ecommerce.
When we asked Mike which omnichannel trend was the most exciting for him, he leaned in on social commerce:
Where Mike says omnichannel marketing will go in 2021:
Linda Bustos , Founder of Edgacent
It’s hard to find great thought leadership on the ecommerce industry without Linda Bustos coming up. A true ecommerce influencer, she is published as a key reference throughout the top players of the online selling world.
Former editor-in-chief at GetElastic, and former Director of Merchant Strategy at several other high-profile organizations, Linda has dedicated her career to helping online merchants optimize their strategies for better sales.
In 2015, Linda decided to strike out on her own, founding Edgacent , an ecommerce consulting agency helping online sellers optimize their sites and strategies for their particular niches. From product positioning to UX optimization, Linda and Edgacent are able to help any growing online store thrive.
Given her expertise in a variety of ecommerce sectors, we wanted to know what she thought omnichannel marketing could bring to the table for ecommerce merchants:
When we asked Linda what omnichannel marketing trend excited her the most, she had this to say:
Where Linda sees omnichannel marketing going in 2021:
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The ecommerce industry is one of the most unique industries that exist today. With the variety of niches, there is enough room for an incredible amount of players both large and small.
But with that variety, competition is fierce, and it’s easy to want to jump on the next biggest thing. However, omnichannel marketing is far from a passing fad, it’s the future of how we’ll shop, and the present of what customers are looking for today.
With these exclusive omnichannel marketing tips from the biggest experts in the industry, you’ll be sure to be on the right track for 2021.