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Top 8 WooCommerce alternatives [+ who uses them]

Reading Time: 10 minutes

Do you want to sell products or services from your WordPress website? If so, you’ve probably heard of WooCommerce – one of the most popular ecommerce solutions available today. But what if WooCommerce isn’t a good fit for you and your business needs?

Well, lucky for you, there are plenty of other great ecommerce options out there. In this article, we’ll look at the top 8 WooCommerce alternatives, explore who uses them, and discuss what makes each option great.

In this post:

  • Interesting facts about WooCommerce
  • Best alternatives to WooCommerce
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WooCommerce: interesting facts

  • Popularity . Over 20% of the world’s top million websites use WooCommerce
  • Purpose . WooCommerce was created in 2011 to “democratize commerce”
  • Plugins. More than 980 WooCommerce plugins are available for WordPress
  • Value. WooCommerce sold products and services worth over $20 billion in 2020

Best WooCommerce alternatives

According to ratings, these are the top WooCommerce alternatives:

  • Shopify — The most popular WooCommerce alternative
  • Wix — Better for creating beautiful website designs
  • Magento — Better for building a store with a large product range
  • BigCommerce — More and better ecommerce features
  • Miva — A 100% customizable alternative
  • Ecwid — Good alternative for small stores
  • Memberpress — WooCommerce alternative for WordPress
  • Easy Digital Downloads — Free WooCommerce plugin alternative for content creators

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1. Shopify – the most popular WooCommerce alternative

Rating : 4.4 (G2)

Who uses Shopify: 57% of users are small and 26% are medium-sized businesses

Top industries using Shopify: retail, apparel & fashion, manufacturing

Shopify is the most popular alternative to WooCommerce on the market today. It has an easy-to-use interface, lots of great features and integrations, and provides excellent online store security. Shopify works well for businesses of all sizes – from small start-ups to large enterprises. Some of the biggest brands using Shopify include Kylie Cosmetics, Anker, and Staples.

Compared to WooCommerce, Shopify is a more comprehensive ecommerce solution. It offers more features like real-time payment processing , integrated shipping solutions, and analytics tools.

Highlights :

  • Customizable themes to suit any business
  • Drag and drop builder to create beautiful stores
  • Robust and secure platform
  • Access to dropshipping providers
  • Custom web domain to increase brand awareness

Why choose this WooCommerce alternative :

  • Shopify is easier to get started (especially if you have no coding knowledge) and manage your store
  • Shopify is better if you’d like someone else to take care of technical things like website security and design
  • Shopify themes are more responsive and better-looking compared to WooCommerce themes

Pricing : Paid plans begin from $39/mo. You can also try Shopify for free for three days.

Example of a store made with this WooCommerce alternative :

To’ak Chocolate

To’ak Chocolate switched from WooCommerce to Shopify to get easier access to more marketing automation platforms (especially email). Also, the brand was able to create a truly unique web design thanks to Shopify’s rich customization options.

Learn more:
👉 WooCommerce vs Shopify: A feature-by-feature comparison

2. Wix — Better for creating beautiful website designs

Rating : 4.2 (G2)

Who uses Wix: 73% of users are small, 6% are large, and 19% are medium-sized businesses

Top industries using Wix: education and online services

Wix is an all-in-one website builder and ecommerce platform . Thanks to its drag-and-drop editor, you can create a stunning store design with ease. Wix works best for those with limited technical knowledge or time but who want to launch a professional-looking online store quickly.

Unlike WooCommerce, Wix is easier to use and provides more design flexibility. Its wide range of themes, fonts, and colors makes it easy to create a beautiful store that stands out. Wix also has intuitive website-building features like Wix ADI, which requires you to answer a few simple questions the first time you open it, and it will create a website for you.

Highlights :

  • Over 250 integrations
  • Built-in email automation and newsletter promotions
  • 14-day trial period
  • More than 500 templates to choose from
  • Automatic security updates

Why choose this best WooCommerce alternative:

  • Wix has an intuitive website builder that requires no coding knowledge
  • Wix’s registration and checkout process is simpler than WooCommerce
  • Wix’s drag-and-drop builder is more flexible and easier to use than WooCommerce

Pricing : Paid plans begin from $16/mo. You can also try Wix for free for 14 days.

Example of a store made with Wix :

Black Sheep Bikes

Black Sheep Bikes set up its online store using Wix. They created a stunning web design tailored to the needs of their business and an intuitive checkout process for customers. They now have a seamless shopping experience that encourages customers to purchase more triathlon bike .

3. Magento (Adobe Commerce) — Better for building a store with a large product range

Rating : 4.0 (G2)

Who uses Magento: 59% of users are small, 12% are large, and 29% are medium-sized businesses

Top industries using Magento: retail, information technology and services

Magento is a powerful ecommerce platform that works best for large businesses with a huge product range. It’s open source, which means that you can customize it to your needs. Magento also supports multiple languages, currencies, and payment methods so you can reach a global customer base.

While it has similarities to WooCommerce, Magento is a more complex option. It’s suitable for businesses that require high-end features like product personalization, loyalty programs, and multi-store management.

Highlights :

  • Import and export capabilities
  • Two-factor authentication
  • No transaction fees, two payment gateways, and five payment options
  • Built-in analytics and reporting tools
  • Scalable and secure

Why choose this best WooCommerce alternative:

  • Magento requires a basic level of web development knowledge to set up so it’s better for advanced users.
  • Magento has greater scalability and can handle unlimited products.
  • Magento offers advanced security and more options for payment gateways.

Pricing : Custom pricing plans are available depending on the extent of customization and features.

Example of a store made with this WooCommerce alternative :

5.11 Tactical

5.11 Tactical uses Magento for its ecommerce store to showcase its extensive range of tactical apparel and accessories for customers. The store used Magento’s features to create a unique customer experience.

4. BigCommerce — Has more and better ecommerce features

Rating : 4.2 (G2)

Who uses BigCommerce: 66% of users are small, 12% are large, and 23% are medium-sized businesses

Top industries using BigCommerce: retail and manufacturing

BigCommerce is an all-in-one ecommerce platform that works best for large online stores. It offers advanced product filtering, automated marketing campaigns, and real-time shipping rate calculations. BigCommerce also provides a wide range of plugins and extensions to add extra functionality to your store.

BigCommerce also offers more features than WooCommerce, such as more customizable templates to create the perfect store for your business. Plus, it offers 24/7 customer support to help you build and manage your store more easily.

Highlights :

  • Abandoned cart recovery
  • Single-page checkout
  • Standard Level 1 PCI compliance
  • 0% transaction fee
  • Easy to migrate from WordPress

Why choose this best WooCommerce alternative:

  • BigCommerce is easier to use with a full hosting package, making it easier to set up your store.
  • BigCommerce allows more scalable options for larger stores.
  • BigCommerce offers better support and more features than WooCommerce.

Pricing : Plans start from $39/month.

Example of a store made with this WooCommerce alternative :

B-Wear

B-Wear used the BigCommerce platform to build an online store that showcases its unique range of custom apparel. The store offers product filtering and personalization, automated emails, cart recovery, and other features to help customers quickly find what they want.

5. Miva — A 100% customizable alternative

Rating : 4.4 (G2)

Who uses Miva: 72% of users are small, 8% are large, and 20% are medium-sized businesses

Top industries using Miva: retail

Miva is one of the few completely customizable ecommerce platforms available. It offers a powerful suite of features to give businesses more control over the design and functionality of their stores. With Miva, you can sell B2B and DTC from the same website and access a cloud-based hosting environment.

Compared to WooCommerce, Miva is a much more full-service platform. B2B and DTC functionality is already built-in, and you can enable high-volume order processing.

Highlights :

  • Global redundancies and fail-safe updates
  • Complex and large SKU-count inventory management
  • Essential functionality and built-in tools
  • Robust API
  • Configurable wholesaler applications and quote management

Why choose this best WooCommerce alternative:

  • Miva offers more robust features than WooCommerce.
  • Miva is 100% customizable and can be tailored to your business needs.
  • Miva has a better support system and more personalized customer service.

Pricing : Custom pricing plans are available depending on the extent of customization and features.

Example of a store made using Miva :

Hardware Source

Hardware Source’ offers various hardware tools and accessories. With Miva’s powerful features, customers can quickly find what they want. Plus, the store can handle bulk orders and quick processing times.

6. Ecwid — Good alternative for small stores

Rating : 4.7 (G2)

Who uses Ecwid: 73% of users are small, 6% are large, and 20% are medium-sized businesses

Top industries using Ecwid: construction and retail

Ecwid is an online store platform that allows you to sell from anywhere—WordPress, Facebook, or any other webpage. It’s a great option for businesses that want to scale up their online presence quickly and want access to different channels.

Unlike WooCommerce, Ecwid comes with essential online store tools and doesn’t require external integrations. The platform is also easier to use and doesn’t require any coding knowledge.

Highlights :

  • Strong store management interface
  • Dedicated chat box to resolve customer queries
  • Connect social media accounts and websites
  • Supports physical and digital products
  • Several customization features

Why choose this WooCommerce alternative:

  • Ecwid is a closed-source platform, making it a more secure option.
  • Ecwid has a powerful store management interface and customer service tools.
  • Ecwid supports straightforward selling from multiple channels.

Pricing : Plans start from $19/month. Free plan available .

Example of a store using this top WooCommerce alternative :

Meiya

Meiya’s attractive online store was made with Ecwid. The store features swimwear and other summer essentials, with a selection of filters to help customers quickly find what they’re looking for. It’s also mobile-friendly and supports checkout on multiple devices.

7. Memberpress — WooCommerce alternative for WordPress

Rating : 4.6 (G2)

Who uses Memberpress: Businesses that offer membership-based products or services

Top industries using Memberpress: Health, wellness and fitness, e-learning, professional training & coaching, education management, and information technology and services

MemberPress is an all-in-one membership plugin for WordPress. With it, you can create subscription-based memberships and offer content access. The platform has an intuitive interface and is great for selling digital products like courses or premium content.

Compared to WooCommerce, MemberPress allows you to create content rules for different types of members. It also offers better ecommerce-related options for members, such as members-only discounts.

Highlights :

  • Community building tools
  • Detailed analytics
  • Built-in visual course builder
  • Integrations with various tools
  • Streamlined process for creating membership levels

Why choose this best WooCommerce alternative:

  • MemberPress is excellent for content-based businesses that need a membership platform.
  • MemberPress offers more community-building features than WooCommerce.
  • MemberPress is better if you want to create and sell courses on memberships.

Pricing : Plans start from $359/year

Example of a store using this WooCommerce alternative :

The Fantasy Footballers

The Fantasy Footballers is a community that offers exclusive membership content and resources for people who are passionate about fantasy football. With MemberPress, they can manage memberships, sell swag, and provide exclusive access to podcasts.

8. Easy Digital Downloads — Free WooCommerce plugin alternative for content creators

Rating : 4.7 (WordPress.org)

Who uses Easy Digital Downloads: Software companies, online course creators, musicians, photographers, and freelancers

Top industries using Easy Digital Downloads: Small, medium, and large businesses selling digital product

Easy Digital Downloads is an ecommerce solution for WordPress that’s specific to digital products. It’s a great option for creators with minimal tech skills who want to scale their online presence.

Compared to WooCommerce, Easy Digital Downloads is more focused on digital products. You can sell unlimited downloads, audio files, PDFs, and other digital products without hassle.

Highlights :

  • Coupons and discounts
  • Order and customer management
  • Themes for stores
  • Memberships and subscriptions
  • Reporting and analytics

Why choose this best WooCommerce alternative:

  • Easy Digital Downloads is designed for digital products, unlike WooCommerce which supports both physical and digital products.
  • Easy Digital Downloads offers straightforward and transparent pricing.
  • Easy Digital Downloads offers dedicated customer support.

Pricing : Plans start from $199/year

Example of a store using Easy Digital Downloads:

Coded Themes

Coded Themes offers a curated collection of free and premium dashboard templates. With Easy Digital Downloads, they have streamlined the purchasing flow and made it more convenient for customers to find what they need. The store also offers bundles that make it easier for customers to purchase multiple items at once.

Extensive research was done to arrive at the list of alternative ecommerce platforms. We looked for solutions that offered features similar to WooCommerce, while still being tailored to different types of businesses and websites.

We also evaluated each platform based on ease-of-use, customer support, pricing, customization options, integrations with other tools and services, and more. Data from Enlyft and reviews from G2 Crowd were also consulted to give a holistic view of each platform.

We hope this guide helps you make the best decision for your business when choosing an ecommerce solution.



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