Email essentials

25 Thank You Email Templates & Examples for Purchases & Orders

Reading Time: 12 minutes

Once a customer has paid for a product, that’s the end of the transaction—right?

Actually, no. We highly recommend sending a thank-you email to your customers.

Any type of business can benefit from saying “thank-you” to their customers. You’ll often notice merchants say it when you purchase in a physical store, so you should incorporate it into your online store too.

It’s been demonstrated that showing gratitude helps to build and strengthen relationships with customers, which in turn can increase loyalty and customer LTV.

Online stores usually automate thank-you emails, ensuring they’re sent immediately after the purchase is completed. But this isn’t the only opportunity to send them, and in fact we suggest sending more—especially because emails triggered by customer behavior have higher open rates and engagement.

This article will explore the best opportunities to send business thank-you emails, what you should say, and some of the best email marketing examples .

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What is an automated thank-you email?

An automated thank-you email is an email message sent to a customer based on a trigger—usually for new signups and newly completed purchases.

Once the trigger event occurs, the system is set up to automatically send a pre-made thank-you email. Automated thank-you emails are commonly used in businesses to acknowledge and appreciate customers, subscribers, or users.

In this article, you will also see that thank-you messages often overlap with other transactional automated messages that businesses send.

The main benefits of setting up a thank-you email

A thank-you email doesn’t only show that you’re polite. There are more benefits to this kind of message.

For example:

  1. A thank-you email helps you establish two-way communication with your customer . They show interest in your company, and you react to that by showing gratitude.
  2. It helps establish business credibility and trust . Automated messages are always relevant and are sent when the customer expects them. That’s important.
  3. Sending a thank-you note is a perfect chance to remind your customers of your beliefs and how much you value their presence.
  4. Also, you may include coupons and gifts and incentivize your customers to come back again.
  5. A thank-you email is a perfect chance to invite your customers to follow you on social media, introduce a loyalty program , or write a review.

Now that you know the many ways an automated thank-you email can benefit you, you’ll be pleased to discover that setting one up is extremely easy. In this video, you’ll learn precisely how to do it:

10 automated thank-you email templates for customers

Using automated thank-you email templates is a total win! They help you say thanks and express gratitude quickly, making your customers feel appreciated.

Here are some templates you can use to express your gratitude when thanking customers for their orders, subscribers for subscribing, and more.

Template #1 – Thank you and social proof

You can send this email to customers on the day their package is delivered.

Template #2 – Thank you for your order

You can use this email to replace the standard confirmation order or receipt email.

Template #3 – Thank you and review

You can send this email out to customers on the day after their package was delivered.

Template #4 – Thank you and review

Send this email out to a segment you’ve created of all the customers that have recently bought more than two products.

Template #5 – Thank you and simple order confirmation

This order confirmation email should be sent out immediately after the customer has made the purchase.

Template #6 – Thank you and longer order confirmation

Similar to above, this order confirmation email should be sent out immediately after the customer has made the purchase.

Template 7: Thank you for placing the second order

This is yet another order confirmation email. Send it exclusively to customers who have completed their second purchase.

Template 8: Thank you for your loyalty

Send this email to celebrate a customer’s loyalty after shopping with your brand for a certain number of years .

Template 9: Thank you for writing the review

When a customer leaves you a review, show gratitude by sending them a thank you email.

Template 10: Thank you for participating in a product giveaway

Send this email shortly after the product giveaway event has ended or the winners have been announced.

A list of subject line ideas for your thank-you email

An appropriate subject line of thank-you email depends on the occasion of that particular email.

However, it should be straight to the point, so the customer immediately understands the purpose of the email and wants to open it. Let’s look at some examples:

  • Thanks for your order
  • Thank you for making it official
  • Your subscription is confirmed
  • Thank you for your payment
  • It’s time to say thanks!
  • Happy Anniversary [Customer Name]??
  • Thank you for your recent purchase
  • Your closet thanks you
  • [Your brand name] Order confirmation
  • Thank you for being a friend
  • Gratitude Letter & 20-40% Sales (Now-Cyber Monday)

15 thank you email examples to inspire you

Let’s look at a few different thank you email examples you can adapt and use for your own business.

“Thank you for subscribing” email templates

This one is also known as a welcome email and is one of the most popular and vital thank-you emails. It should be sent automatically to every new newsletter subscriber, or community member.

Take a look at the examples below:

#1. Baking Steel

Baking Steel ‘s thank you email is straightforward and effective, likely contributing to its success. While a welcome or thank you note at the top would’ve been a valuable addition, the rest of the email is bound to engage subscribers.

It immediately captures attention with images of delicious home-baked pizzas. Then, users are quickly introduced to Baking Steel products, their unique features, and their value. Moreover, the email drives sales by incorporating a CTA button at the end. This encourages subscribers to take action right when they subscribe.

#2. Alastin

This welcome email from the Alastin brand is another example of an excellent “thank you for subscribing” email template. The design is simple, and the copy is written to make you feel like you’ve just been made part of something exclusive.

It then gives you plenty of opportunities to interact with the brand, including visiting a collection of their bestsellers and learning more through their skincare blog.

#3 CBDfx

And here we have a straightforward email sent by CBDfx . Rather than a long welcome email that talks about the benefits of being part of a community, it’s a short thank-you note that focuses on getting conversions right away.

Although it still does explain the benefits of subscribing (being among the first to discover exclusive deals, new products, and exciting events), the highlight of this “thank you for subscribing” email template is the discount code and call-to-action to “Shop Now.”

“Thank you for your order” email templates

This email is also known as an order confirmation email and is sent immediately after the purchase is completed.

Often, ecommerce brands send a receipt and short note that the purchase has been completed. Others include a list of products purchased.

These emails are really fine. However, you can fine-tune it by adding a thank-you note and making it more enthralling.

See these examples of “Thank you for your purchase” emails sent by big brands.

#4 Glossier

This email by Glossier is a good example of a “thank you for your order” template because it has the recognizable logo and a short note of thanks right at the top. Then, it breaks down what you’ve just purchased.

Using thumbnails instead of just product names makes it easier for customers to recognize the items and determine right away if they got everything right. This will lead to fewer issues later on.

#5 Zalando

This “thank you for your purchase” note by fashion and footwear brand Zalando is an excellent email template example because it combines the elements of a typical thank-you note with that of a good order confirmation email.

It has all the details that the customer can review immediately and manages expectations by showing the expected delivery dates. It also lets the customer know that they should expect a delivery confirmation email.

#6 Asos

Instead of a “thank you for shopping” email, British fashion retailer Asos focuses on the critical parts of order confirmation. Although it could benefit from adding a thank-you note at the top, the rest of the email template is done very well and is consistent with the branding of their ecommerce site, particularly in how the logo appears in the header .

Something unique about this template is that it includes a simple way to cancel an order . While most retailers won’t encourage that, Asos includes this function to ensure customer satisfaction at every fulfilled order and ultimately improves customer loyalty.

Thank you for being our customer

Not all thank-you notes thank you for purchasing. You should also take the opportunity to show your gratitude towards customers that have supported your brand along the way, even if they haven’t made a recent purchase. Who knows? This message might actually be what prompts them to shop at your retail store again.

Here are a few inspiring thank-you email examples:

#7 Nordstrom

This email example from Nordstrom is different from the rest on this list because it’s an email campaign, not an automated email triggered by customer behavior.

However, this email is an excellent example of how you can include a thank-you note in your holiday email campaign.

Be it Christmas, Thanksgiving Day, International Women’s Day, or an anniversary, a short thank-you message may become a great occasion to interact with your audience and show your attention.

#8 Sports Direct

Rather than a “thank you for your purchase” note, this email from Sports Direct seeks to re-engage inactive customers. It offers a reminder that the recipient is still part of the exclusive “squad” despite not having completed an order recently.

Then, it cleverly shows personalized product recommendations meant to capture their interest and, hopefully, click through to the ecommerce store.

#9 Crocs

This automated email by Crocs is the ultimate thank-you email template to show appreciation for customer loyalty. It is triggered exactly one year after an individual has subscribed to the company’s newsletter. As a genuine demonstration of gratitude (as well as an incentive to complete a new purchase), Crocs automatically sends out discount codes as part of its loyalty program.

The best loyalty programs focus on personalized rewards, top-notch customer experiences, and seamless integration across various touchpoints.

Thank you for your feedback

Whether it’s about your packaging, your website, or your overall service, feedback might sometimes be difficult to hear. However, it is critical to the growth of your company and your ability to provide the best customer experience possible.

After a customer reaches out to your support team, you can send them a follow-up email asking for an NPS score or other kind of feedback.

Here are a few examples to inspire your thank-you note and feedback email template:

#10 Airbnb

This thank-you email template from Airbnb is a simple message that starts with a thank-you note before asking for some feedback regarding the quality of their customer support.

Providing the scale below makes it easy for recipients to respond, which makes the email more effective. The template is straight to the point and doesn’t even require a sender’s signature because the Airbnb logo is instantly recognizable.

#11 Dropbox

Similar to Airbnb, this thank-you email template from Dropbox makes the message and review options even simpler. It’s easy to skim through and even easier to decide on how to answer, given only 5 options.

Nevertheless, it’s equally effective in letting their customers know how much they value their opinions.


Going beyond a typical “thank you for your purchase” email template, this message by music instrument and equipment retailer BAJAAO seeks feedback from recent customers.

The copy is written to show how genuinely the brand values their customer’s experience on their online store and how grateful the company would be to learn more about how they can improve their services.

Thank you for your review

While feedback is critical to improving your service, product reviews are equally important to the overall success of your ecommerce store. Customer reviews enable you as well as other customers to gain more insights into the quality of a product. Start collecting them with automated post-purchase emails. See the example below:

#13 iHerb

This message from iHerb is a good way to ask for a product review. There is a short thank-you note at the top, which expresses gratitude in advance. Then, featuring the product image right at the center cleverly prompts the reader to think about it.

Having a prominent “Write a Review” button makes the reader more likely to click through and actually leave the feedback they have been thanked for.

#14 Casper

This post-purchase note from Casper is exactly what you should expect from a brand that promises better sleep through all their products.

After completing a purchase, it prompts customers to leave a review about the items they bought, specifically whether it helped them sleep better or not. This email also cleverly includes an incentive to refer other customers.

#15 TradeGecko

TrdeGecko is a SaaS company, rather than an ecommerce store. Nevertheless, reviews for their app are equally important.

Combined with their uniquely fun personality, this email effectively shows their gratitude for the customer’s loyalty by saying thanks in the email sign-off . And directly asks for reviews that could encourage others like them to try their service.

Wrap up

Showing gratitude is something that we all have been learning from childhood. Saying and receiving “thank you” is written in our brains and overall perception.

That’s why this two-word combination is so vital to use in our business as well, and why the “thank you for your purchase” email, “thank you for your order” email and “thank you for subscribing” email are must-haves for any online business.

Tweak your brand communication with emails mentioned above (or use our thank-you email templates ) and you’ll see improvements in your relationships with your customers.

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