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The 6 best Shopify Email alternatives for 2024 (free and paid)

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When it comes to the best email marketing platform for your online store, Shopify Email is one of the best choices for Shopify stores.

Well, hold on to that thought.

If you are starting email marketing for your online shop , there are some fantastic Shopify Email alternatives out there that might suit your needs even better—and they don’t have to break the bank.

Shopify Email is relatively new compared to the other known email marketing platforms in the market. And although it is a good option for small businesses, it lacks advanced features and integrations.

That’s why you need to explore Shopify Email alternatives.

Let’s explore 6 of the best Shopify Email alternatives in the market.

What does Shopify Email have to offer?

Shopify Email offers convenience and simplicity to Shopify users. However, it lacks the advanced features of dedicated email marketing software available in the market.

Let’s take a look at the pros and cons of Shopify Email.

Pros

  • Simple setup

    Shopify Email integrates directly with the Shopify platform. After installation, it’s incorporated into your Shopify Admin panel for seamless campaign management.
  • Ready-to-use templates

    The Shopify Email app helps you save time with its pre-built email templates. You can use the templates to promote featured products, run sales, and share important news with your subscribers.
  • Affordable pricing

    Shopify Email is a cost-effective option for marketers with basic email marketing requirements. It’s completely free to send the first 10,000 emails every month. After that, you’ll pay $1 per 1,000 emails.
  • Easy to use

    Shopify Email is a beginner-friendly email marketing platform. The campaign builder is intuitive and easy to navigate. This makes it easy for beginners with no technical skills to design email campaigns.
  • Targeted campaigns

    Shopify Email gives you multiple options to segment your customers based on user data. This allows you to send highly-targeted emails that inspire action.

Cons

  • Few email templates

    The platform offers fewer email templates than the leading Shopify Email alternatives. Currently, there are eight pre-built templates and one blank canvas for creating your email campaigns.
  • Limited features

    Shopify Email lacks advanced features such as A/B testing and segmentation that marketers need to run sophisticated campaigns and more effective mass email services .
  • Bug/feature problems

    Verified reviews published on the Shopify App Store reveal that some merchants have experienced bugs.
  • Basic automation capabilities

    The platform has basic automation capabilities compared to other Shopify Email alternatives with dedicated email automation software . This would limit your ability to run complex automations.
  • Limited support options

    Shopify Email only offers email support. There’s no phone or live chat support. This can be frustrating when you need immediate assistance.

Shopify Email alternatives: an overview

Here are the Shopify Email alternatives that we are going to explore in this blog post.

Alternative Best for Free plan Paid plans Extra marketing features
Omnisend Ecommerce businesses Yes From $16/mo SMS marketing, push notifications, Google & Facebook custom audiences, landing pages, popups
AWeber Very large template library Yes From $12.50/mo Web push notifications, signup forms, landing pages
Brevo (formerly Sendinblue) Easier contact management with CRM Yes From $25/mo SMS marketing, live chat, Facebook ads
Constant Contact User-friendly interface No From $12/mo Social posting, surveys, and polls
Mailchimp Email marketing beginners Yes From $13/mo Landing pages, social posts
Klaviyo Data science and machine learning features Yes From $20/mo SMS marketing, social ads, signup forms and popups, Facebook advertising

For more information, use our email pricing calculator below to quickly compare price rates and features with other top platforms. Input your desired number of contacts, choose up to two other email marketing providers from the list, and see how Omnisend stacks up against them.

Quick email provider pricing comparison

Quickly and easily compare the top email marketing providers so you can find the best platform for your ecommerce store needs.

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You can compare Omnisend and 2 more providers at once.

  • Omnisend
  • Klaviyo
  • Mailchimp
  • Drip
  • Moosend
  • Active Campaign
  • Get Response GetResponse
  • Mailerlite

You can compare Omnisend and 2 more providers at once.

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1. Omnisend

G2 rating: 4.6/5

Shopify rating: 4.8/5

Omnisend is a marketing automation platform that specializes in email and SMS marketing, especially for ecommerce businesses.

While Shopify Email is focused solely on email marketing, Omnisend provides a broader range of marketing automation features, including email campaigns, SMS marketing, automation workflows, segmentation, and more.

Let’s see what makes Omnisend a great alternative to Shopify Email.

Omnisend and Shopify Email free plans comparison

Shopify Email’s free plan proposes the following:

Every month, you can send up to 10,000 manual or automated emails for free. After that, you only pay for what you use at $1 per 1,000 additional emails sent (or $0.001 per additional email).

The Shopify Email free plan offers the following features:

  • Customizable email templates
  • Subscriber management
  • Email campaigns
  • Campaign analytics

With Omnisend’s free plan, you can:

  • Reach up to 250 contacts with an unlimited contact list size
  • Send up to 500 emails per month
  • Send up to 60 SMS
  • Up to 500 push notifications

And with this free plan, you have access to the following features:

Omnisend and Shopify Email ecommerce features comparison

Let’s see how Omnisend and Shopify Email’s ecommerce features compare.

1. Marketing automation :

Omnisend provides robust marketing automation features specifically designed for ecommerce businesses.

It offers pre-built automation workflows, including welcome emails, cart abandonment emails, email autoresponders , order follow-ups, product recommendations, and more. Shopify Email also has limited marketing automation capabilities compared to Omnisend.

2. Email builder :

Omnisend provides a drag-and-drop email builder and a variety of pre-designed templates to create visually appealing and customized email campaigns.

The email builder offered by Shopify Email is simple and straightforward but only comes with basic email templates and basic editing tools.

3. Segmentation and targeting :

Omnisend offers advanced segmentation capabilities, allowing you to create highly targeted customer segments for your email campaigns. It provides a variety of segmentation criteria based on customer behavior, purchase history, engagement, demographics, and more.

Shopify Email has limited segmentation capabilities compared to Omnisend.

Channel used

Shopify Email focuses primarily on email marketing and does not offer additional channels within its platform.

Omnisend, on the other hand, offers SMS , push notifications , and more in addition to email.

Pricing comparison

Omnisend Shopify Email
Free 500 emails, 60 SMS, and 500 push notifications Free For up to 10,000 emails
Standard Starts at $16/mo for up to 6,000 emails per month Paid Pay for what you use at $1 USD per 1,000 additional emails sent
Pro Starts at $59/mo for unlimited emails

Customer support

Another reason that makes Omnisend a great Shopify Email alternative is its award-winning customer support . Omnisend provides customer support through various channels, including email, live chat, and phone.

Shopify Email offers 24/7 customer support through email, making it slow and less effective.

2. AWeber

G2 rating: 4.2/5

Shopify rating: 3.4/5

Next on our list of the best Shopify Email alternatives is AWeber.

AWeber is a feature-rich email marketing platform that offers advanced capabilities, scalability, excellent deliverability, and comprehensive support. It offers a user-friendly interface, robust features, and a solid reputation in the industry, making it a great alternative to Shopify Email.

Free plan comparison

AWeber’s free plan offers the following features:

  • up to 500 subscribers.
  • essential email marketing features like email templates, a drag-and-drop email editor, automation, sign-up forms, and analytics.

However, some advanced features may be limited or not available.

Shopify Email’s free plan allows up to 2,500 subscribers. However, the free plan does not offer advanced automation and segmentation features.

Features

Here is a comparison of the features of AWeber and Shopify Email.

1. Marketing automation :

AWeber allows you to create automated email sequences based on triggers and actions.

Shopify Email’s marketing automation features, on the other hand, are somewhat limited.

2. Email builder :

AWeber’s email builder provides a user-friendly drag-and-drop interface that allows you to easily design and customize your email templates.

Shopify Email provides some customization options, but they’re limited compared to AWeber.

3. Segmentation and targeting :

AWeber allows you to segment your audience based on various criteria, such as subscriber behavior, demographics, custom fields, and more.

Shopify Email offers some segmentation options, but they are quite limited compared to AWeber.

Pricing comparison

AWeber Shopify Email
Free For up to 500 subscribers Free For up to 10,000 emails
Lite Starts at $12.50/mo for unlimited subscribers and 1 email list P aid Pay for what you use at $1 USD per 1,000 additional emails sent
Plus Starts at $20/mo for unlimited subscribers and unlimited email lists
Unlimited Starts at $899/mo for unlimited subscribers and advanced email marketing features

Customer support

AWeber offers phone, email, and live chat support 24/7.

Shopify Email offers email support 24/7. There is no phone support.

3. Brevo (formerly Sendinblue)

G2 rating : 4.5/5

Shopify rating : 2.7/5

Brevo (formerly Sendinblue) makes it to our list of the best Shopify Email alternatives thanks to its comprehensive features and user-friendly interface.

One of the key reasons why Brevo stands out as a top choice among Shopify Email alternatives is its advanced automation capabilities. It allows users to create sophisticated automated workflows, enabling businesses to send personalized emails based on specific triggers and customer behaviors.

Free plan comparison

Brevo, like Shopify Email, also offers a free plan.

Here’s what the free plan offers:

  • 300 emails/day
  • Drag-and-drop editor
  • Customizable email templates
  • SMS and WhatsApp campaigns

Features

Let’s compare the features to see why it is one of the best alternatives to Shopify Email.

1. Marketing automation :

Brevo provides robust automation features that allow you to create complex workflows based on triggers, conditions, and actions.

Shopify Email has limited automation capabilities.

2. Email builder :

Brevo’s email builder offers more customization options, including a drag-and-drop editor and a wide range of customizable templates.

Shopify Email offers basic email templates with limited customization options.

3. Segmentation and targeting :

Brevo (formerly Sendinblue) offers more advanced segmentation and targeting capabilities, allowing users to create complex segments based on various criteria.

Shopify Email does not offer advanced segmentation features.

Pricing comparison

Brevo (formerly Sendinblue) Shopify Email
Free For up to 300 emails/day Free For up to 10,000 emails/mo
Starter Starts at $25/mo for up to 20K emails Paid Pay for what you use at $1 USD per 1,000 additional emails sent
Business Starts at $65/mo for up to 20K emails and marketing automation
Brevo Plus Custom pricing

Customer support

Both Brevo and Shopify Email offer email support only.

4. Constant Contact

G2 rating : 4/5

Shopify rating : 2.8/5

Robust email marketing features, contact management, reporting and analytics, and other amazing features make Constant Contact one of the best Shopify Email alternatives.

Free plan comparison

Unlike Shopify Email, Constant Contact does not offer a free plan. However, it does offer a 14-day free trial on all its paid plans.

Features

Let’s compare the features to see why it is one of the best Shopify Email alternatives.

1. Marketing automation :

Constant Contact provides a more comprehensive and robust set of marketing automation features, including a wider range of automation options, and advanced customization tools.

Shopify Email has limited automation capabilities.

2. Email builder :

Constant Contact offers a user-friendly drag-and-drop email builder with customizable templates and advanced editing options.

Shopify Email has a simple email builder with basic customization options.

3. Segmentation and targeting :

Constant Contact’s advanced segmentation and targeting capabilities allow you to create highly-targeted email lists.

Shopify Email offers basic segmentation options with limited targeting features.

Pricing comparison

Constant Contact Shopify Email
Lite Starts at $12/mo for basic email marketing Free For up to 10,000 emails
Standard Starts at $35/mo for up email marketing with subject line A/B testing Paid Pay for what you use at $1 USD per 1,000 additional emails sent
Premium Starts at $80/mo for advanced email marketing features

Customer support

Constant Contact offers phone, email, and live chat support while Shopify Email only offers email support.

5. Mailchimp

G2 rating : 4.3/5

Shopify rating : 3.2/5

Mailchimp is next on our list of the best Shopify Email alternatives, a very popular email marketing platform. Mailchimp’s combination of features, ease of use, and its reputation as a reliable email marketing platform makes it one of the top choices for Shopify store owners.

Free plan comparison

Mailchimp offers a free plan, just like Shopify Email with 1,000 monthly email sends. The free plan also offers email support for the first 30 days.

Features

Let’s compare the features to see why Mailchimp is one of the best Shopify Email alternatives.

1. Marketing automation :

Mailchimp offers robust marketing automation features with comprehensive analytics and A/B testing.

Shopify Email is quite limited in this regard.

2. Email builder :

Mailchimp’s email builder provides a user-friendly drag-and-drop interface, a wide range of customizable templates, and extensive design options.

Shopify Email’s email builder offers fewer customization options and template choices.

3. Segmentation and targeting :

Mailchimp offers advanced segmentation and targeting capabilities, allowing users to segment their email list based on various criteria such as demographics and purchase history.

Shopify Email provides basic segmentation options but lacks advanced targeting features.

Pricing comparison

Mailchimp Shopify Email
Free For 1,000 monthly emails Free For up to 10,000 emails
Essentials Starts at $13/mo for 5K emails Paid Pay for what you use at $1 USD per 1,000 additional emails sent
Standard Starts at $20/mo for 6K emails
Premium Starts at $350/mo for 150K emails

Customer support

Mailchimp offers phone, email, live chat, and chatbot support. Shopify Email only has email support.

6. Klaviyo

G2 rating : 4.6/5

Shopify rating : 4.1/5

Multi-channel marketing, robust integrations, and advanced features make Klaviyo one of the best Shopify Email alternatives. It provides a comprehensive solution for creating effective and personalized email campaigns that drive engagement and revenue at scale.

Free plan comparison

Klaviyo’s free plan offers the following features:

  • 500 emails
  • 150 SMS/MMS
  • Email support for the first 60 days

Features

Here is a comparison of the features:

1. Marketing automation :

Klaviyo offers more advanced marketing automation capabilities compared to Shopify Email. It provides robust segmentation, personalized content, comprehensive analytics, A/B testing, and more.

2. Email builder :

Klaviyo’s email builder offers more flexibility and customization options compared to Shopify Email.

3. Segmentation and targeting :

Klaviyo allows for advanced segmentation based on customer behavior, demographics, purchase history, and more, which is lacking in Shopify Email.

Pricing comparison

Klaviyo Shopify Email
Free For 500 monthly emails Free For up to 10,000 emails
Email Starts at $20/mo for 5K emails Paid Pay for what you use at $1 USD per 1,000 additional emails sent
Email and SMS Starts at $35/mo for 5K emails and 1250 monthly SMS/MMS

Customer support

Klaviyo offers email and chat support. Customers paying $2000/month also get a dedicated Customer Success Manager. Shopify Email offers only email support.

Conclusion

Shopify Email is a popular choice but there are several Shopify Email alternatives you may want to consider for your email campaigns. These alternatives provide a range of features and pricing options that cater to different business needs and budgets.

We recommend you thoroughly evaluate the features and pricing of these Shopify Email alternatives to make an informed decision.



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