Omnisend vs CM Commerce: A feature-by-feature comparison

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A common myth about Omnisend and CM Commerce is that these tools aren’t suitable for all types of businesses.

Some people assume that Omnisend is only designed for large businesses and CM Commerce is for businesses operating in specific niches only.

But that’s not true.

Both small and medium-sized businesses can use Omnisend. The availability of a free plan and its beginner-friendliness bear testimony to this.

Similarly, ecommerce businesses in all niches can work with CM Commerce.

So, which platform should you choose?

This post takes a deep dive into the features of these email marketing tools to help you determine which one ticks all the right boxes for your business.

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Omnisend vs CM Commerce: Who is each platform built for?

Both Omnisend and CM Commerce are email automation software built for ecommerce.

They both integrate with popular ecommerce platforms like BigCommerce , Shopify, and WooCommerce .

Omnisend is an omnichannel marketing platform. If you want to reach your customers across multiple channels and drive maximum engagements and conversions, Omnisend is the tool for you.

CM Commerce is also built keeping the needs of ecommerce businesses in mind. It helps you optimize your email marketing campaigns and engage effectively with customers.

With both tools, you get email builders, automation, reporting and analytics, list-building tools, and segmentation capabilities. But not at the same level as we’ll see in this Omnisend vs. CM Commerce analysis.

Here’s a quick summary first.

Omnisend CM Commerce
Email builder Yes Yes
Email list building Yes. Signup forms and landing pages Signup forms only
Segmentation and targeting features Yes Yes
Marketing automation Yes Yes
Analytics and reporting Yes Yes
Customer support 24/7 chat & email Support, customer success manager from $400/month Email only
Multistore features Yes No
Pricing Free plan available; paid plans start at $16/month No free plan. Paid plans start at $9/month

Omnisend vs. CM Commerce: Email builders

Building email campaigns with Omnisend is easy. And you get plenty of features you’d need as a growing ecommerce business to reach your full potential.

You can use Omnisend to create:

  • Regular email campaigns
  • A/B tests
  • Custom automated emails like anniversary, cart abandonment, and welcome emails
  • AI-generated campaigns (beta version)

Omnisend’s email builder is one of the most intuitive in the market. You get unique features, such as:

  • An inbox preview that lets you optimize the appearance of your emails on different devices
  • Personalized and relevant product suggestions
  • You can use a Product Picker feature to add up to 8 linked products pulled directly from your store. It’s possible to include their descriptions, prices, and more to create shoppable emails
  • The option to automatically set images to similar heights to make your email design more professional
  • A unique discount code generator. If you’re a Shopify merchant, the discount codes are applied directly as the recipient checks out
  • Campaign Booster that automatically resends emails that go unopened

Omnisend also gives you the option to set your brand assets. These are your brand’s default logo, colors, fonts, and social links.

Once set up, Omnisend automatically applies them to your emails and forms. It’s a time-saver for busy marketers and ecommerce store owners.

The 25 email templates you get from Omnisend are modern and easy to edit, especially if you’ve already set up your brand assets.

You have the option to personalize the subject line or content of your emails based on the recipients’ data, order details, etc.

What do you get with CM Commerce? A drag-and-drop email builder that lets you create mobile-friendly emails.

Based on the automated email you’re sending, you’ll get recommendations on the best pre-designed and customizable templates to use and meet your goals.

CM Commerce also lets you personalize emails based on customer-specific data or make personalized product recommendations.

You can personalize the subject line, ‘from’ name and address, and the content of the email.

Additionally, CM Commerce helps optimize your email campaigns for your recipients’ devices. You can preview and test the appearance of your emails using the inbox test. It also provides a side-by-side preview of how your email will look on desktop and mobile devices.

Both tools have great features to build emails. But Omnisend’s Product Picker and Campaign Booster are time-saving features that also increase conversions.

CM Commerce vs. Omnisend: List-building features

Omnisend lets you build your list using signup forms and landing pages.

It offers over 80 pre-built signup forms that have modern and engaging designs. These templates automatically get filled with colors and style from your brand assets.

If you want to collect more information about your subscribers without overwhelming them, you can use multi-step forms.

Embedded forms are also available.

You can also use teasers, which are less intrusive than popups. Omnisend also offers a Wheel of Fortune feature to make email collection more fun for your audience.

Additionally, you can set the time your popups appear, and even apply exit intent to them.

There’s also flexibility to choose the stores your signup forms will appear in. And you can set the number of pages a visitor needs to view or the depth they need to scroll before the popup appears.

Omnisend’s forms also come with useful analytics for ecommerce store owners to assess the performance of their forms. You can access metrics like:

  • How many people viewed your forms
  • The number of signups
  • Signup rate
  • Devices your prospects are using
  • Their location and the locations with the most signups
  • Audience gender

The best part? You don’t have to worry about subscribers who sign up twice. Omnisend doesn’t count duplicate contacts.

As for the landing pages, you get six pre-built templates. And if you want to build them from scratch, there’s an intuitive wizard you can use.

There’s also the option to have a separate landing page for each campaign. It creates a streamlined experience that boosts conversions.

Once you have your list-building tools in place, list management using Omnisend is easy.

Omnisend also lets you improve your campaign’s performance by removing stale emails from your list using the List Cleaning tool.

CM Commerce offers list-building features too.

You can create popup subscription forms from a selection of about 20 pre-built popup templates.

Embedded forms are available too, enabling you to integrate signup forms directly on your website.

CM Commerce doesn’t offer a dedicated feature to build landing pages. And this is a major reason we would not recommend it to ecommerce store owners.

Besides, you can’t use exit-intent technology in your popups or gamify your email collection using CM Commerce.

Omnisend vs. CM Commerce: Segmentation and targeting

Omnisend offers powerful segmentation capabilities with over 20 pre-built segments.

You can segment your contacts using tags, multiple filters, and conditional splits.

Omnisend offers segmentation options, such as:

  • Channels :
    It helps you engage with contacts in their preferred communication channels.
  • Shopping behavior :
    You can segment your list based on transactional events, such as purchase recency.
  • Email campaign engagement :
    It helps you create a data-driven sending schedule that improves deliverability.
  • SMS campaign engagement :
    You can base your segments on the interactions of your audience with your SMS campaigns.
  • Contact properties :
    This is segmentation based on contact attributes like name, age, and gender.
  • Web activity :
    You’re able to target customers based on their interaction with your website.

Omnisend lets you combine multiple options in one segment and even conduct customer lifecycle-based segmentation.

If you’re new to segmentation, you get Segment Suggestions that guide you through building your first segments.

You can use your segments in web push notifications, email, and SMS marketing.

CM Commerce is also generous with its segmentation options. You can use:

  • Purchase behavior :
    You can segment contacts based on the products they’ve bought, frequency of purchase, and more.
  • Engagement :
    It segments your email list based on their engagement with your emails.
  • Demographics :
    It segments your list based on attributes like age and gender.
  • Customer lifetime value :
    This lets you target your high-value customers.
  • Abandoned carts :
    It helps you target potential buyers who are yet to make a purchase and haven’t subscribed to your newsletters.
  • Custom segments :
    You can create custom segments based on unique activities, such as loyalty point accumulation.

Both tools offer excellent segmentation options. But Omnisend’s customer lifecycle-based segmentation boosts retention marketing efforts. It’s a great addition for ecommerce store owners.

Marketing automation capabilities: Omnisend vs. CM Commerce

Which tool offers better automation workflows —Omnisend or CM Commerce?

Omnisend offers 25 pre-built automation workflows. CM Commerce also offers a range of pre-built automation workflows. With both tools, you’ll find workflows, such as:

  • Welcome series
  • Abandoned cart recovery
  • Post-purchase follow up
  • Thank you emails
  • Cross-sell and upsell emails
  • Win back emails

Omnisend’s marketing automation is very user-friendly. You get plenty of options to set your trigger, filters, and conditions.

You can use automation splits to create multiple personalized messaging paths within a workflow or conduct A/B testing to optimize your workflows.

If you want more personalization in your workflows, Omnisend lets you use conditional content blocks. You can leverage them to show specific email content to select audiences. There’s also the option to make personalized product recommendations.

Omnisend also makes it possible to create omnichannel marketing workflows.

This means combining web push notifications, SMS, and email in a single workflow. And all this is easy to set up using its intuitive drag-and-drop editor.

Omnichannel workflows create a consistent experience for your audience to access all channels.

CM Commerce lets you customize the pre-built workflows using a visual workflow builder. You can trigger emails based on specified events and actions. There’s also the option to carry out A/B testing to enhance your automation.

But you can’t create omnichannel workflows, and are limited to emails.

This makes it impossible to provide a great marketing experience to your customers by reaching out through their preferred messaging channels.

CM Commerce vs. Omnisend: Analytics and reporting

With CM Commerce, you get performance metrics like open rates, unsubscribe rates, and click-through rates.

It offers conversion tracking as well, which helps you analyze the sales and revenue generated by your email campaigns.

You can attribute revenue generated to a specific campaign or workflow. It’s also possible to track revenue generated in a specified period using the platform.

CM Commerce provides a dashboard that shows your overall performance for a given period. This includes:

  • Total revenue
  • Revenue from workflows
  • Revenue from newsletters
  • New subscribers
  • Average product reviews, including a breakdown by star rating
  • Overall customer experience ratings

Omnisend offers more, especially for ecommerce stores.

In addition to the usual performance metrics like open and click rates, you get click map reports.

They show the areas within your newsletters or campaigns that got the most attention from subscribers.

Additionally, you can see the engagement, sales, and orders generated by each email campaign. It’s also possible to compare the revenue generated by your campaigns and automation.

And with advanced reporting, you get features like segment performance reports, which show the performance of your marketing segments. This can help you double down on those segments that are driving the most value.

Omnisend also offers valuable insights about your audience, such as:

  • Current and predicted customer lifetime value
  • Customer breakdown by lifecycle stages
  • Lifecycle map that shows customers’ transitions through different stages of the buying process

Omnisend’s dashboard is quite handy.

It keeps your sales and performance metrics in one place. You can see the best-performing campaigns and workflows too.

A channel-level view also lets you compare the performance of your SMS, email, and push notifications.

Customer support: Omnisend vs. CM Commerce

Type of Support Omnisend CM Commerce
Email Yes, for all plans Yes, for all plans
24/7 live chat Yes, for all plans No
Customer success manager Yes, for customers spending over $400 No
Help center Yes Yes
Training academy Yes Yes
Blog Yes Yes
Ebooks Yes Yes
Podcasts Yes No

Customers have complained of having a hard time accessing CM Commerce’s customer support. You don’t get an immediate response to your emails and live chat isn’t available.

Omnisend, on the other hand, has award-winning customer support . Omnisend responds to your queries in 3 minutes or less. And you can contact the support team any time of day or night.

CM Commerce vs. Omnisend: Multistore features

If you have multiple stores, Omnisend has a multistore option that makes their management easier. And the best part? You can manage them all with a single account.

You can even switch between your Shopify store and ecommerce website without logging in and out.

The workflows you create for one store can be reused in another store. This means your ecommerce store can grow without adding an unnecessary burden to your marketing team.

CM Commerce doesn’t offer this feature.

Omnisend vs. CM Commerce: Pricing

Omnisend offers a free plan where you can access all the powerful features the platform has to offer. For free, you can get advanced segmentation, automation, A/B testing, and gamification in your signup forms.

With this free plan, you can reach 250 contacts and send 500 emails, 60 SMS, and 500 web push notifications per month.

For the paid plans, there are two options:

  • Standard (email only) : Starts at $16/month
  • Pro (email and SMS) : Starts at $59/month

CM Commerce doesn’t have a free plan. You get two paid plans:

  • Starter : Starts at $9/month
  • Pro : Starts at $29/month

Both email marketing tools charge based on the number of active contacts.

Let’s compare the basic plans for Omnisend and CM Commerce.

Number of contacts Omnisend Standard plan CM Commerce Starter plan
500 contacts $16 $9
1,000 contacts $20 $29
5,000 contacts $81 $79
10,000 contacts $132 $149
50,000 contacts $450 $549
100,000 contacts $900 $849

Here’s a comparison of their premium plans.

Number of contacts Omnisend Pro plan CM Commerce Growth plan
500 contacts $59 $29
1,000 contacts $59 $49
5,000 contacts $90 $149
10,000 contacts $150 $249
50,000 contacts $784 $699
100,000 contacts $1,334 $1,199

As you can see, Omnisend is the more affordable option in both cases.

CM Commerce’s prices start low but quickly turn expensive as the number of contacts increase.

Use our email pricing calculator below to quickly compare price rates and features with other top platforms. Input your desired number of contacts, choose up to two other email marketing providers from the list, and see how Omnisend stacks up against them.

Quick email provider pricing comparison

Quickly and easily compare the top email marketing providers so you can find the best platform for your ecommerce store needs.

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Omnisend vs. CM Commerce: Wrap-up

Which is the right tool for you: Omnisend or CM Commerce?

Both beginners and advanced marketers, ecommerce store owners, solopreneurs, and other users can benefit from the powerful features of Omnisend.

And while CM Commerce does offer some great features, it tends to become costlier as you grow. Additionally, the lack of reliable support makes Omnisend a more promising option for ecommerce businesses.

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