How to sell on Wix - Maximize your profits (2024)

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There’s a common belief that Wix is just for building general websites and isn’t suitable for ecommerce.

The truth? Going far beyond simple design and blogging, selling on Wix is both viable and profitable for entrepreneurs.

Wix provides the tools to build an online store, manage products, and handle payment processing smoothly. It’s fully equipped for ecommerce and supports both physical and digital sales.

In the following sections, we’ve detailed steps to selling on Wix. We’ll discuss how to set up your store and discover effective promotional strategies.

Without further ado, let’s get started.

Pros and cons of selling on Wix

Selecting the right platform for your online store is pivotal. Wix offers a blend of user-friendliness and ecommerce features. However, we’ll compare the advantages and drawbacks of using Wix for online sales.

Pros of selling on Wix

  • User-friendly interface: Setting up a store is easy with Wix drag-and-drop functionality.
  • Diverse templates: There are many customizable templates that fit various brand styles.
  • All-in-one solution: Wix integrates hosting, design, and ecommerce functions.
  • Zero transaction fees: Wix does not charge extra fees on sales.
  • Mobile responsiveness: The platform ensures a smooth shopping experience on mobile devices.
  • Ecommerce capabilities: Wix continuously updates features to improve experiences for sellers and customers.

Cons of selling on Wix

  • Ecommerce tools range: Advanced tools may be lacking compared to dedicated ecommerce platforms.
  • Scalability issues: Some businesses may find Wix’s ecommerce features limiting as they grow.
  • Specialized features: Wix provides robust ecommerce features. However, they may not match the range found on ecommerce-centric platforms.

When comparing Wix with other platforms, delving into specifics is crucial. A detailed comparison of Wix vs WooCommerce shows how Wix stacks up against a WordPress-centric ecommerce solution.

Similarly, understanding the difference between Wix and Shopify helps narrow down your options. It’s especially helpful for users who prioritize ecommerce functionalities.

The key points below stand out when comparing Wix with Etsy and Shopify:

  • Brand control : Wix allows more branding freedom than Etsy’s marketplace model.
  • Feature set: Shopify often has more specialized ecommerce tools than Wix.
  • Cost efficiency: Starting costs on Wix are generally lower. Wix charges no transaction fees, unlike Shopify.

Selling on Wix fees

Understanding the fees for selling on Wix is essential for entrepreneurs. Here’s a detailed breakdown of what you can expect in terms of costs.

  • Subscription tiers: Wix offers a range of subscription tiers. The ecommerce plans start at $17/month and go up to $35/month.
  • No transaction fees: Wix charges zero transaction fees on sales, which means sellers can keep all their earnings.
  • Payment processing fees: Processors such as PayPal or Stripe apply standard fees. These are around 2.9% plus $0.30 for each transaction.
  • Apps and add-ons: The Wix App Market includes both free and paid apps. Also, premium app costs vary based on the app’s features.
  • Domain costs: There’s an annual cost for a custom domain on Wix. After the first year, the fee is typically $14.95.
  • Bandwidth and storage limits: The basic plans have set bandwidth and storage limits. For instance, “Business Basic” includes 20GB of storage, and exceeding limitations requires an upgrade.

How to sell on Wix

The process of selling on Wix is straightforward and user-friendly. It suits various sellers, from those with physical goods to digital download vendors.

Let’s explore how to set up and operate your Wix online store.

Create a Wix account and set up your site

Selling on Wix is straightforward. Here’s how to get started:

  • Sign up: Go to the Wix website and create a new account, or log in if you’re already a member.
  • Select a template: Choose any Wix ecommerce templates that suit your business style and needs.
  • Customize your site: Use the Wix Editor to customize a template, then upload images and text to suit your brand.

Add a store to your site

Incorporating a store into your Wix site is a crucial step toward selling your products. Here is how to integrate this feature:

  • Add store feature: In the Wix Editor, click the “Add” button on the left-hand menu. Then, select “Store” from the options available.
  • Select store design: Look through the store layouts and designs Wix offers. Pick one that fits your brand’s aesthetic and integrate it into your site.

You can explore some Wix store examples as you design your store. These examples can serve as a blueprint for what you can achieve with your store.

Add products

For entrepreneurs selling on Wix, product presentation is crucial. Follow these steps to add to your offerings:

  • Access product management: Navigate to “Manage Products” in your Wix store via the Editor.
  • Create a new product listing: Click “New Product,” fill in the product name, set a price, and write a description.
  • Upload images: Upload high-quality images of your product to attract customers.

Set up payment methods

Wix makes it easy to do business by allowing users to set up several payment options. Follow these steps to enable payments when selling on Wix:

  • Select payment options: Navigate to “Settings” on your Wix dashboard, and click “Accept Payments.”
  • Choose your methods: You can choose from several payment methods, such as credit cards, PayPal, or offline payments.

Configure shipping and taxes

Ensuring the appropriate configuration of shipping and tax settings is crucial when selling on Wix. In this section, we’ve outlined the strategies for setup:

  • Set up shipping: Go to “Settings” on your Wix dashboard. Then, choose “Store Shipping” to determine your shipping rules.
  • Tax configuration: Adjust tax settings to match local laws and regulations. This step ensures your store remains compliant.

Publish your site

The setup is complete, and it’s time to go live with your store to begin selling on Wix. Click “Publish” located in the top right corner of the Editor.

Upon completing the above steps, your site will go live. Customers can start visiting and purchasing from your store right away.

Promote your store – sell on Wix more

By utilizing various channels to promote your store, you can increase your reach. Promoting your store gets people interested in your business, leading to more sales..

Let’s explore strategies to increase your store’s presence while selling on Wix.

Social media marketing

Social media can significantly increase your store’s exposure. Here are practical steps to harness it:

  • Business profiles: Create profiles on Facebook, Instagram, and Pinterest. Ensure you create profiles where your potential customers are.
  • Content sharing: Post content regularly and highlight your products through your content.
  • Engagement: Interact with followers to build a community.
  • Analytics: Utilize social media analytics, and adjust strategies based on data insights.

SEO and content marketing

SEO is vital for organic traffic acquisition. Below are strategies to enhance your store’s search rankings:

  • Keyword optimization: Integrate relevant keywords throughout your site.
  • Quality content: Craft blog posts that attract visitors and showcase your niche expertise.
  • SEO tools: Employ Wix’s SEO tools for increased visibility.
  • Backlinking: Aim for backlinks from high-authority websites to improve your domain authority.

Paid advertising

Paid ads can get your store’s offerings to the appropriate audience. Here’s how to maximize their impact:

  • Ad platforms: Choose ad platforms that align with your audience’s preferences.
  • Targeting : Use detailed targeting to connect with prospective customers.
  • Budgeting: Be strategic with your ad spend to achieve a positive return on investment.
  • Analysis: Monitor ad performance regularly, and make adjustments to enhance campaign results.

Manage orders and customer service

Efficient order management and stellar customer service are vital when selling on Wix. These elements foster customer satisfaction and repeat business. Here’s how to manage these crucial aspects effectively:

  • Order management: Regularly monitor your dashboard for new orders. Process and fulfill each order promptly.
  • Customer queries: Respond to customer inquiries swiftly. Stay organized with Wix’s integrated customer service features.
  • Feedback: Actively encourage customer feedback, and use the insights gained to enhance your service.
  • Return policy: Communicate your return and exchange policies clearly. This builds trust and reduces confusion.

Utilize Wix’s built-in tools and the marketing channels above to grow your store. You can also take advantage of several other Wix marketing tools . Experiment with a few ideas and find what works best for your brand.

Selling on Wix with Omnisend

Maximizing your ecommerce potential requires integrating robust marketing platforms, such as Omnisend. Omnisend is a powerful tool for ecommerce businesses that seamlessly integrates with Wix.

We’ve detailed how integrating Omnisend when selling on Wix can boost your online business.

A. Explanation of Omnisend and its features

Omnisend offers robust marketing solutions to businesses. Its integration with Wix can give a significant boost to your ecommerce business.

By leveraging Omnisend, you can:

  • Send targeted emails and SMS campaigns.
  • Automate your marketing for hands-off, consistent customer touchpoints.
  • Analyze and optimize your campaigns with in-depth performance metrics.
  • Create and manage segmented lists for personalized marketing.
  • Incorporate interactive email elements, such as scratch cards or gift boxes.
  • Integrate various channels, from emails and SMS to push notifications.

B. Integrating Omnisend with your Wix store

Connecting Omnisend to your Wix platform can help you sell better. Here’s how to integrate both platforms effectively:

1. Register on Omnisend

Create an account on Omnisend or log in if you’re a registered user

2. Access connection wizard

  • Go to your Omnisend Dashboard.
  • Click “Connect your store” to start the Wix store connection wizard.

3. Select Wix as your platform

Select Wix from the listed platforms.

4. Install the Omnisend app on Wix

  • Visit the Wix App Market.
  • Click “Add to Site.”

Note: Omnisend requires sites with custom domains. Consider upgrading to Wix Premium if needed.

That’s all! Your Wix store is now integrated with Omnisend. Check for a more detailed guide here .

C. Utilizing Omnisend’s tools for your Wix store

Omnisend has a range of tools and features that can significantly improve your marketing efforts and sales.

Here are the ways to harness Omnisend’s tools for your Wix store:

  • Promotional campaigns: Craft compelling email and SMS promotions that resonate with your target audience.
  • Automated marketing: Set up triggers to automatically send personalized messages or offers. You can also use automation to boost your Wix bookings .
  • Performance tracking: Gain insights into how your campaigns are performing. Refine your marketing strategy with data-driven decisions.


Wix has a user-friendly interface, and when combined with platforms like Omnisend, it brings your ecommerce dreams to life.

Here’s a quick overview of the process of selling on Wix:

  • Create your Wix store
  • Integrate it with Omnisend to extend its potential
  • Promote the store across multiple platforms
  • Analyze your results and refine your strategies

This guide has detailed the steps on how to start selling on Wix. However, it’s important to remember that knowledge without action is just potential. Execution is where the true power lies.

Want to see outstanding results in no time? Implement all you’ve learned and watch your business grow to new heights!


1. Can you sell on Wix for free?

Wix lets you create a website at no cost. However, if you want to sell products, you’ll need one of their premium plans.

2. Can you sell digital products on Wix?

Yes, Wix provides features for selling digital products. These include items like ebooks, music, and videos. After purchasing, customers can get their digital products through download or email.

3. How to sell photos on a Wix website?

Follow the steps below to sell photos on Wix:

  • Be on an appropriate premium plan
  • Add the Wix Store app to your site
  • Upload photos as products
  • Designate the digital file as the product variant
  • After purchase, customers can download photos from the site

4. Do you need a business license to sell on Wix?

Wix doesn’t require you to have a business license for store setup, but local rules might. Depending on your business type and location, you might need one. Always check with local officials or a legal advisor to stay compliant.

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