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10 best ecommerce courses with certifications 2024 [Incl. free]

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Building a successful ecommerce business requires many skills, beyond having great products that people want to buy.

Enrolling in the best ecommerce courses equips you with the foundational skills to grow your online business. These courses equip you with the knowledge to thrive as an online retailer. They’ll also provide you with insights and appropriate marketing strategies to operate an online store.

We’ve researched and discovered the best ecommerce courses in English. These ecommerce courses are ideal for beginners and intermediate marketers.

Explore our list of the best online ecommerce courses and equip yourself with the skills to navigate the evolving world of online businesses.

Best ecommerce courses

We’ve summarized the best ecommerce courses online in the table below. The courses teach you valuable skills to run your ecommerce business effectively.

Course Cost Certificate What you can learn
1. Make the Sale: Build, Launch, and Manage E-commerce Stores Free Yes Basic ecommerce strategies and customer experience management. You’ll also learn store creation and management.
2. eCommerce Website: Shopify, Dropshipping, Amazon, and more $109.99 Yes Account creation on the leading ecommerce platforms. You’ll also learn ecommerce dropshipping and essential store marketing strategies.
3. Omnisend Academy Free No Email marketing fundamentals. You’ll learn email list building and how to design compelling email marketing campaigns.
4. Social Media Marketing: Get Certified in Social Media Strategy Free Yes Effective social media marketing. How to use social media ads to promote your online business. You’ll also learn how to measure your social media ROI.
5. SEO Training for Beginners Free No Fundamentals of SEO and on-site and off-site SEO. You’ll learn strategies for long-term SEO success.
6. Master Google Analytics 4 + GTM for Shopify & WooCommerce $59.99 Yes How to track ecommerce data with Google Analytics 4. You’ll also learn how to connect your online store with Google Tag Manager and the plugins needed to capture ecommerce data.
7. The Complete Google Ads Masterclass $84.99 Yes Setting up your Google Ads account. You’ll learn the different types of campaigns and how to set up conversion tracking.
8. The Complete ChatGPT For Marketers Masterclass $54.99 Yes How to use ChatGPT to improve your marketing and brand messaging. You’ll also learn the ethics to consider when using ChatGPT.
9. Introduction to Web and eCommerce User eXperience Design Free No Foundational concepts of UX design and how to improve your site’s navigation. You’ll also learn how user experience design affects your bottom line.
10. Mastering Ecommerce Accounting with QuickBooks Online $54.99 Yes Ecommerce accounting principles and specialized accounting practices. You’ll also learn how to integrate QuickBooks into your online store.

1. Make the Sale: Build, Launch, and Manage E-commerce Stores

Cost : Free

Offered by : Google

Instructor : Google Career Certificates

Certificate : Yes, shareable

Google has this ecommerce course published on Coursera. It is part of the Google Digital Marketing & E-commerce Professional Certificate. As a beginner, this course will help you understand how to set up and promote your online store.

The course goes beyond the theory and guides learners to create a mock Shopify store. You’ll learn how to fulfill customers’ orders and how to market your ecommerce business.

What you’ll learn in this ecommerce course:

  • What ecommerce platforms are and how they work
  • How to build and set up your ecommerce store
  • Basic ecommerce marketing strategies and practices
  • How to create an engaging online experience
  • How to optimize your ecommerce store to make sales

➡️ Go to the course

2. eCommerce Website: Shopify, Dropshipping, Amazon and more

Cost : $109.99

Offered by : OMG Mastermind and Kareem Mostafa

Instructor(s): Kareem Mostafa (Management Consultant and Entrepreneurship Enthusiast)

Certificate : Yes

This is one of the best ecommerce courses online for those looking to start a digital business. The course shares practical strategies for starting an ecommerce business through Shopify, Amazon, WooCommerce, eBay, Alibaba, and other platforms. You’ll also learn how to find great products to maximize your store’s profitability.

What you’ll learn in this ecommerce course :

  • How to set up your first online business
  • How to find high-quality products to sell on your online store
  • An overview of the top ecommerce platforms such as Amazon, eBay, Shopify, and WooCommerce
  • How to build a WordPress and Shopify website
  • How to create an account on Amazon, eBay, and Alibaba and start selling

➡️ Go to the course

3. Omnisend Academy

Cost : Free

Offered by : Omnisend

Instructor(s) : Greg Zakowicz (Senior Ecommerce Expert) and other email marketing experts

Certificate : No

Want to learn how to use email marketing to grow your ecommerce business? Omnisend Academy courses teach how to craft compelling email marketing campaigns. The courses teach actionable email marketing tips for ecommerce businesses.

The ecommerce courses on Omnisend are designed for beginners. However, they’re also ideal for intermediate marketers looking to increase their email campaign’s ROI. Seasoned ecommerce experts with years of industry experience deliver the course lectures.

What you’ll learn in this ecommerce course :

  • How email marketing works
  • How to automate your campaigns and drive sales on autopilot
  • How to design compelling emails that drive users to action
  • How to build an email list using signup forms and popups
  • How to create powerful CTAs for your emails

➡️ Go to Omnisend Academy

➡️ Learn more about Omnisend

Here’s an educational video sample from Omnisend’s YouTube channel. The video will help email marketing beginners who need quick email design tips. The video offers practical insights into creating visually appealing and effective email campaigns.

4. Social Media Marketing: Get Certified in Social Media Strategy

Cost : Free

Offered by : HubSpot Academy

Instructor(s) : Crystal King (Senior Inbound Professor for HubSpot Academy), Dayne Topkin (Versatile Content Profession), Corey Braccialini (MS Digital Marketing Strategy)

Certificate : Yes

This social media marketing course is one of the best ecommerce marketing courses. It teaches how to use social media marketing to grow an ecommerce business, including developing an effective strategy.

What you’ll learn in this ecommerce course :

  • How to create an effective social media strategy for your online business
  • How to leverage social media to achieve your marketing goals
  • How to incorporate social listening and monitoring into your marketing strategy
  • How to build a content strategy for social media
  • How to use social media ads to connect with your target users

➡️ Go to the course

5. SEO Training for Beginners

Cost : Free

Offered by : Shopify Academy

Instructor(s) : Casandra Campbell (Entrepreneur and Shopify employee)

Certificate : No

SEO is an essential marketing strategy for online businesses. Implementing SEO strategies helps your keywords rank high on search engines. Effective SEO strategies drive quality traffic to your online store.

Shopify has a specialized search-optimization curriculum for ecommerce businesses. The curriculum helps online entrepreneurs optimize for search engines.

What you’ll learn in this ecommerce course :

  • How SEO benefits your online business
  • How to do keyword research for your online business
  • How to set Google Analytics to track key metrics
  • How to optimize your site for on-site and off-site SEO
  • The habits and strategies for long-term SEO success

➡️ Go to the course

6. Master Google Analytics 4 + GTM for Shopify & WooCommerce

Cost : $59.99

Offered by : Rudranil Chakrabortty

Instructor(s) : Rudranil Chakrabortty (Marketing Professional and Instructor)

Certificate : Yes

Tracking ecommerce data is crucial for growing your online business. It provides valuable insights into optimizing your strategies.

This course teaches how to use Shopify and WooCommerce to track essential ecommerce data. You’ll also learn how to connect your online store to Google Tag Manager to capture extra data.

What you’ll learn in this ecommerce course :

  • What Google Analytics 4 is and the ecommerce data that exists in it
  • How to set up a Google Analytics 4 account and connect it to your Shopify account
  • How to use Google Tag Manager with Shopify
  • How to access Shopify data in Google Tag Manager
  • The best plugin to collect ecommerce data from your WooCommerce store

➡️ Go to the course

7. The Complete Google Ads Masterclass

Cost : $84.99

Offered by : Robin & Jesper

Instructor(s) : Robin & Jesper (Top Digital Marketing Instructors)

Certificate : Yes

The Google ecosystem offers many online marketing opportunities for ecommerce marketers. This Google Ads Masterclass is one of the best ecommerce certifications. It equips you with the skills to leverage Google Ads to its full potential so you can drive traffic to your store.

What you’ll learn in this ecommerce course :

  • How to create a robust Google Ads strategy
  • Keyword match types and successful bidding strategies
  • How to set up and manage your Google Ads account
  • How to target the right audience with your Google Ads campaigns
  • How to generate a conversion tracking code for your online store

➡️ Go to the course

8. The Complete ChatGPT For Marketers Masterclass

Cost : $54.99

Offered by : Udemy

Instructor(s) : Evan Doyle

Certificate : Yes

ChatGPT is a powerful tool that can help you simplify your digital marketing efforts. Evan Doyle’s course is one of the best online ecommerce courses that teaches how to leverage ChatGPT for SEO, keyword research, social media, and email marketing.

What you’ll learn in this ecommerce course :

  • How to incorporate AI tools, like ChatGPT, into your marketing strategy
  • How to leverage ChatGPT for keyword research and SEO
  • How to use ChatGPT effectively to save time and money
  • Successful ChatGPT strategies to promote your business on social media and email
  • The ethics and best practices for using ChatGPT and other AI tools

➡️ Go to the course

Here’s a quick and helpful resource for those who want to learn how to use ChatGPT for email marketing:

9. Introduction to Web and eCommerce User eXperience Design

Cost : Free

Offered by : Deborah J. Mayhew, Ph.D

Instructor(s) : Deborah J. Mayhew, Ph.D. (Internationally Recognized Consultant, Author, Teacher, and Speaker)

Certificate : No

This is one of the few ecommerce courses focusing on user experience design. You’ll learn UX design and how to improve your online store’s user experience.

What you’ll learn in this ecommerce course :

  • How different elements of a website’s design affect the user experience
  • How the quality of your website’s UX impacts your bottom line
  • How to incorporate persuasive design elements into your online store
  • How to optimize your site’s navigation for a seamless customer journey
  • Foundational concepts of UX that provide context for more advanced ecommerce courses

➡️ Go to the course

10. Mastering Ecommerce Accounting with QuickBooks Online

Cost : $54.99

Offered by : Robert (Bob) Steele

Instructor(s) : Robert (Bob) Steele (CPA, CGMA, M.S. Tax, CPI)

Certificate : Yes

How you manage your accounts determines the success of your online business. This comprehensive ecommerce course offers valuable strategies for managing an online store’s finances. You’ll learn how to use QuickBooks effectively for financial reporting. You’ll also learn inventory management and importing data from third-party applications.

What you’ll learn in this ecommerce course :

  • Specialized accounting practices for online businesses
  • Successful strategies for inventory management
  • How to import sales data from third-party applications
  • Integrating QuickBooks Online into your ecommerce store
  • The common challenges of managing accounting data

➡️ Go to the course

More useful ecommerce resources

Here are other useful resources to help you manage your ecommerce business effectively:



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